Interested in how to strategically upscale coffee shop? Read on!
For this project, the brief was to integrate scalability and growth into an already existing café.
We chose AMBU SPECIALTY COFFEE.
After analyzing AMBU’s current brand, local and global competitors and trends and opportunities in the market, we realized there was a chance to take the brand in a fresh direction: specialty coffee for performance & health. We defined clear brand pillars, positioning, values and tone of voice. It stayed consistent with its already existing brand with pillars of community and education while including movement and performance into it.
Illustrated by Isabel Lorenzana
Introducing
AMBU BOOST
Which allows AMBU customers to benefit from coffee beans enriched with vitamins and electrolytes to enhance productivity and performance.
Whether they get coffee at one of the cafés or brew at home themselves.
