Let me tell (and show) you that working on a project that has a real impact feels amazing
This was a trans-media storytelling campaign for the NGO, Fundación Alicia y Guillermo. Together with my diverse team and the amazing people behind the NGO, we decided to drive awareness and build a strong foundation for future donations through emotional engagement.
In a rush?
Take 2 minutes to watch this case study video which perfectly sums up what our research let us to and what we were able to produce as well as the results.
If you want to understand my role for the project more deeply, here is a quick breakdown:
After conducting in-depth research and developing a creative concept in the earlier stages, I stepped into the role of project manager during the final phase of the project.
During pre-production and production, I acted as the producer for our main video shoot, managing schedules across the team, the NGO and actors to ensure a smooth shooting day. In post-production, I contributed to video editing with Adobe Premiere Pro and took the lead on social media strategy. I created a two-week content calendar tailored for Instagram, Facebook, LinkedIn and YouTube to ensure consistent and targeted publishing. Additionally, I recorded and edited several interview clips in Spanish for social media and published them through the NGO’s official channels with engaging captions to boost reach and interaction. The results of the campaign were astonishing and I’ve been personally told that one or two ideas of the social media content strategy might be continued after the campaign.
Beyond digital outreach, our team also coordinated the offline distribution of a zine as part of the campaign's experiential extension.
My teammates who helped bring this project to life were Afza Riyaz Desai, Vivian Wang, Marina Latorre Torres, Vanessa De La Rosa and Yasmina Kabbani.
A special thanks also goes to Ann-Katrin Siemens and Andrea Delgado from Fundación Alicia y Guillermo.