Who can say that they designed their own magazine from scratch?
Well, I can!
With the wonderfully creative Willa Imhoff, we got the chance to reimagine what a nature-inspired magazine could look like. Forget the sterile greens and predictable layouts, we wanted something raw, hand-crafted and full of personality. Because to us, nature isn’t just one thing; it’s beautiful, healing, inspiring, spiritual, necessary…and yes, hurting. But now, take a look at yourself.
Like any good magazine, this one didn’t just happen overnight. We went through all the phases you can imagine. From sketching and art direction, to endless Illustrator experiments to the fine-tuned details of editorial design. It took long stretches of trial and error, but every tweak mattered because the goal was simple: make sure it looked just right once printed. And yes, we printed it on recycled paper, of course.
Because a magazine about nature has to walk the talk.